This guide walks you through 11 essential questions to ask before you invest, so your tub fits your space, climate, and daily routine instead of becoming an expensive regret.
This guide breaks down the science, safety, and practical protocols to proper cold plunging so you can dial in your temperature for recovery, performance, and mental resilience—without wrecking your gains or risking your health.
Introduction: What Is Contrast Therapy and Why Are Americans Turning to It in 2025? Contrast therapy—deliberately alternating between heat (e.g., sauna or hot bath) and cold (e.g., cold plunge tub)—is increasingly popular among U.S. wellness consumers seeking evidence-based recovery strategies....
In this Wellness Founders Podcast episode, Jordan Carroll interviews Steven Haynes, founder of FjORD, a premium cold plunge company. Steven shares his shift from consulting to cold water therapy after training for a triathlon in Norway. He explains how FjORD grew from a DIY project to the preferred cold plunge sponsor of the RunningMan conference.
Cold plunge therapy, a practice rooted in ancient wellness traditions and modernized by brands like FjØRD Cold Plunge, is gaining traction among women seeking to optimize their health. Beyond its benefits for recovery and mental clarity, cold plunging has shown...
We use our Fjord cold plunge in our wellness center for an additional healing modality. Our clients are loving it and continue coming back for more! We hear all the time that their inflammation feels less, their moods have improved and overall energy has increased big time since cold plunging!
— Canary C.Verified Client
The Fjord Lux has been an instant hit for both me and the entire family. It’s incredible to wake up and immediately plunge, which is so beneficial for both mental and physical health.
— Jay
Great looking product! The chiller has a nice aesthetic design which stood out to me. Will have to use throughout the entire year as a personal challenge.
— Caleb T.Verified Client
The Fjord truly impresses with its commitment to producing American-made, high-quality products. Their products are synonymous with reliability, boasting minimal maintenance requirements which make them an excellent choice for busy individuals.
— Dr. M
Having a Fjord cold plunge has truly elevated my recovery and mindset. As a runner and hybrid athlete, the cold plunge has been transformative, not only in accelerating my physical recovery but also in deepening my meditation practice.
— Taylor
As an ultra-runner, I punish my body with long training runs and races. Having convenient access to my cold plunge has been key for my recovery, keeping my legs fresh and ready for the next run.
— Brent
When I purchased my Fjord cold plunge, I was looking for a convenient solution that aligned with my mobile lifestyle and preference for a reliable product that would minimize the maintenance issues I often hear about with at-home cold plunges.
— Annalee
I first discovered the Fjord cold plunge at a friend's house and instantly became hooked. I had to buy one myself. I use it every morning before I start my day.
— Alex
An invigorating experience! The Fjord Cold Plunge delivers an instant Refreshment for your Mind and Body. I suffer from chronic fatigue and neck/back pain, and this product provided immediate relief.
— Sophia T. CHow
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