A Letter From Our Founder
Greetings friends,
A lot has changed over the last few months!
FjØRD has expanded from a one-person operation to a team of passionate biohackers, we pre-launched our first acrylic cold plunge the FjØRD Lux.
Catering to our most aesthetically inclined customers, and grew our online community from a few hundred to a few thousand.
As we enter a new chapter of development, I’m excited to share our core.
"Every once in a while, life presents us with moments that fundamentally change our path."
For me, that moment came during a trip to Norway in 2015, when I first experienced the exhilarating rush and profound peace of immersing myself in the icy waters of a Norwegian fjord, it was a wake-up call that would eventually lead me to found FjØRD and dedicate my life to sharing the transformative power of cold water therapy with others.
That day, I challenged myself to do an unforgettable 400m swim in the pristine fjords of Norway. That transformative experience not only changed my perspective on wellness but also planted the seed for what would become FjØRD—a company born from personal experience and driven by a mission to make premium cold plunge therapy accessible to all Boknafjorden, Norway.
"Like many people, I struggled for years with sleep issues. I tried countless supplements and solutions, but nothing seemed to make a meaningful difference. It wasn't until I committed to daily cold plunge sessions that I discovered what truly worked."
The impact was remarkable:
I discovered plunging 3-6 hours prior to bed reduced the time it took me to fall asleep, and produced more deep sleep allowing me to wake up feeling refreshed. This revelation became a cornerstone of my wellness routine and inspired me to help others discover these benefits for themselves.
This personal transformation led me to create FjØRD's line of cold plunges, which embody the rugged beauty and functionality of Norwegian design while being proudly manufactured in America.
We’ve made a conscious choice to use premium, durable components rather than following the industry trend of utilizing less reliable Chinese chiller machines.
I look forward to helping you discover the life-changing benefits that land so many others have experienced through regular cold plunging .
In wellness,
Steven Haynes
Founder & CEO, FjØRD Cold Plunge
The Science Behind the Benefits: Cold Plunging
Cold Water Immersion for Athletic Recovery: A Review of Recent Evidence