From Bootstrapping DIY Cold Plunges to RunningMan’s Preferred Sponsor

In this episode of the Wellness Founders Podcast, Jordan Carroll interviews Steven Haynes, founder of FjORD, a company specializing in high-quality cold plunges. Steven shares his journey from a successful consulting career to his passion for cold water therapy, which began while training for a triathlon in Norway. He discusses the challenges and lessons learned in building his brand, starting with a DIY cold plunge to eventually becoming the preferred cold plunge sponsor of the RunningMan conference. He bootstrapped FjORD through event activations and community engagement, and also talks about why he quit dropshipping from China to bring all his manufacturing to the USA, and how that creates their competitive advantage.