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The facility playbook · Runningman 2025
Bring cold plunge into your gym, hotel or wellness space. Explore the operations, the experience and the numbers behind a FjØRD installation.
An illustrative pay-per-session scenario
10
paid sessions / day
$12.00
per session · 30 days
Gross revenue only. Adjust the assumptions below to explore your facility.
For Gyms & studios
For Hotels & hospitality
For Wellness spaces
01 / Make the numbers yours
Start with the playbook's $10–$15 session range. Change your assumptions and watch the revenue model respond.
Revenue model
Illustrative monthly gross revenue
$3,600.00
10 sessions × $12.00 × 30 days
All amounts USD. A planning scenario, not a forecast. Excludes equipment, staffing, water, energy, maintenance, taxes and payment fees. Membership capacity must be planned separately.
The hardware behind the model
American-made chillers holding 36°F, a self-contained filtration loop and a footprint that fits a recovery corner. Built for repeat daily use.
Flagship · Commercial ready
Scandinavian acrylic shell in white or black, built for facilities that want the plunge to be the centerpiece of the recovery space.
From $7,290.00
View the Lux
Flexible · Pop-up & satellite
Drop-stitch construction with the same chiller platform — the lighter way to test demand before a permanent install.
From $5,490.00
View the Sport02 / The operator's essentials
A practical starting point for planning your space and a consistent guest experience.
01 — The space
Plan an accessible entry and exit, a slip-resistant floor and service access. The 2025 guide suggests 24 inches of clearance. Confirm the current model's requirements before installation.
02 — The setup
Every FjØRD runs a self-contained filtration loop with model-dependent power. Confirm voltage, ventilation, drainage, floor loading and electrical protection with FjØRD and your installer.
03 — The flow
Use the guide's 10-minute reservation blocks as a planning example. One unit offers six theoretical slots an hour, before downtime, staffing and cleaning requirements.
Commercial installations must follow the current product manual and applicable local health and electrical requirements. A sample maintenance schedule does not establish safe water quality.
03 / Turn a first try into a habit
Introduce
Offer a guided first session or an optional seven-day introduction, and give guests the cold start basics so they know exactly what to expect.
Connect
Position your plunge near complementary experiences, with clear signage, trained support and a comfortable place to dry off.
Learn
Track use and feedback before expanding. Compare included access, individual sessions and an optional membership tier.
A FjØRD install, planned with your team
The next step is a conversation
Connect directly with Steven about the right setup, commercial use, pricing and bringing FjØRD to your facility.
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Cold plunges built around USA-made chillers — portable drop-stitch or a Scandinavian shell, plus everything that keeps the water clear.
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