FjØRD Cold Plunge is proud to have served as the Official Recovery Partner of Runningman Festival in both 2025 and 2026, supporting one of the country's most distinctive fitness and wellness experiences.
Founded by entrepreneurs and wellness leaders Jesse Itzler and Devon Lévesque, Runningman brings together runners, athletes, entrepreneurs, and wellness enthusiasts for three days of physical challenges, recovery, personal growth, and community.
At the center of the festival's recovery experience, FjØRD provides 16 premium American-made cold plunges, giving participants an invigorating way to cool down and reset after running, training, or enjoying the World's Largest Sauna.
For FjØRD, being selected as the official recovery partner for two consecutive years is more than an exciting milestone. It's a reflection of the quality, reliability, and service that define our brand.
Runningman: More Than a Race
Runningman isn't your typical running event.
Held at Kingston Downs in Rome, Georgia, the festival combines endurance challenges with wellness experiences, inspiring speakers, live music, and a vibrant community of people committed to living fully.
Participants challenge themselves physically, connect with like-minded individuals, and embrace new experiences.
One of Runningman's most remarkable attractions is the World's Largest Sauna, a massive communal sauna experience that has become a centerpiece of the festival.
And just steps away, FjØRD provides the perfect cold counterpart.
16 FjØRD Cold Plunges. One Unforgettable Recovery Experience.
As Runningman's official recovery partner in 2025 and 2026, FjØRD brings 16 cold plunges to the festival grounds, creating a dedicated cold immersion experience for athletes and attendees.
Whether participants are cooling down after miles on the running course, refreshing themselves between wellness sessions, or transitioning from the intense heat of the sauna, FjØRD provides an opportunity to reset and recharge.
The experience is about more than cold water.
It's about the invigorating feeling of immersion, the shared energy of a community challenging itself, and the mental refresh that comes from stepping outside your comfort zone.
Throughout the weekend, FjØRD's cold plunge experience becomes a gathering place where movement, recovery, and connection come together.
Trusted Where Reliability Matters Most
Being selected as Runningman's official recovery partner for two consecutive years is an honor—and a responsibility we take seriously.
With 16 cold plunges serving festival attendees across three days, dependable performance is essential.
That requirement aligns directly with what makes FjØRD different.
While many cold plunge brands compete primarily on aesthetics or price, FjØRD has built its reputation around three core principles:
American-Made Quality
Our premium cold plunges feature American-made chillers, pumps, and filtration systems selected for durability, efficiency, and long-term performance.
Exceptional Reliability
Reliability isn't simply a feature of FjØRD. It's the foundation of our engineering philosophy. Our systems are designed to deliver consistent cooling, straightforward maintenance, and dependable operation in both residential and demanding commercial environments.
Personalized Customer Support
We believe premium equipment deserves premium service. As a boutique American company, we take pride in building genuine relationships with our customers and providing responsive, personalized support.
From a private home to a luxury wellness facility to a major fitness festival, our mission remains the same:
Build better cold plunges and stand behind every one of them.
A Partnership Built on Shared Values
Runningman and FjØRD share a belief that wellness is about more than physical performance.
It's about discipline, resilience, personal growth, and community.
Jesse Itzler and Devon Lévesque have helped create an environment where people are encouraged to challenge their limits, embrace new experiences, and connect through a shared commitment to healthier living.
FjØRD brings that same philosophy to cold immersion.
Our Scandinavian-inspired designs celebrate the simplicity and power of cold water, while our American-made engineering helps make the experience consistent and dependable.
Our continued partnership across the 2025 and 2026 festivals reflects a shared commitment to delivering memorable wellness experiences.
FjØRD for Business
Bringing Festival-Level Recovery to Your Facility
The same principles that make FjØRD a natural fit for Runningman also make our cold plunges an ideal addition to gyms, wellness centers, athletic facilities, spas, and hospitality destinations.
Commercial operators need more than a beautiful cold plunge. They need equipment that can withstand frequent use, maintain reliable temperatures, and deliver an exceptional experience for their members and guests.
FjØRD's commercial solutions are designed with those priorities in mind.
Whether you're looking to enhance your facility's recovery amenities, differentiate your membership experience, or introduce a new revenue opportunity, our team can help you explore the right cold plunge solution.
Two Years of Partnership. One Commitment to Quality.
Our role as Runningman's Official Recovery Partner in both 2025 and 2026 represents an exciting chapter in FjØRD's mission to set a higher standard for cold plunge quality and reliability.
We're grateful to Jesse Itzler, Devon Lévesque, and the entire Runningman team for the opportunity to contribute to this remarkable event for two consecutive years.
Most importantly, we're proud to support a community that believes in pushing boundaries, prioritizing wellness, and making the most of every moment.
