Build a stronger body, a sharper mind, and a more resilient spirit.
Whether you're chasing peak performance or simply looking to feel your best, here’s why making the plunge part of your routine is a game-changer:
ENERGY & VITALITY
Cold plunging is one of the fastest ways to restore real energy and vitality. After an hour of yard work under the Texas sun, I’m completely spent. To recharge, I step into the FjØRD for a 3-minute plunge at 52 degrees. Those few minutes in the cold wash away my exhaustion, leaving me refreshed, calm, and humming with clean, natural energy.
A 2021 study by Chauvineau et al. found that cold water immersion can boost slow-wave sleep and reduce nighttime awakenings—key factors for deeper, more restorative rest. When done at the right time—about 3–4 hours before bed—cold exposure has also been shown (through Oura Ring data) to shorten the time it takes to fall asleep and improve overall sleep quality.
Cold plunging has been shown to lift mood and reduce symptoms of depression.When you expose your body to cold, it triggers the nervous system, boosting the release of powerful chemicals like beta-endorphins and noradrenaline. These natural compounds help sharpen focus, elevate your mood, and create a lasting anti-depressive effect — all from a few minutes of intentional discomfort.
Cold water exposure reduces muscle inflammation and soreness — a recovery method trusted by athletes and sports medicine experts for decades. Regular cold plunging doesn’t just help you bounce back faster; it also boosts performance by improving blood flow and oxygen delivery to your muscles. The result: stronger function, greater endurance, and less fatigue every time you train.
Cold water exposure strengthens your immune system by naturally increasing white blood cell production and enhancing your body’s defenses against infection and illness. It’s a simple, powerful way to build resilience from the inside out.
Beyond physical benefits, cold water immersion can also have a big positive impact on mental health. It can reduce stress and anxiety, improve mood, and increase mental clarity and focus. One of the first things that attracted me to cold water immersion was the mental toughness it requires and builds.
Cold water immersion is an effective way to reduce pain and inflammation in the body. One of the main reasons for this is the increase in the neurotransmitter norepinephrine that occurs during cold exposure. Studies have shown that consistent cold water exposure increases norepinephrine levels by up to 5 times. This boost in norepinephrine can dramatically reduce inflammation and help with chronic pain.
Hi, I’m Steven — founder of FjØRD Cold Plunge and a passionate advocate for the power of cold water therapy. My journey began in 2014 during a trip to Norway, where I took my first plunge into the icy waters of the Oslofjord. That moment sparked a lifelong commitment to intentional living, resilience, and recovery.
But when I came home, I couldn’t find a cold plunge tub that checked all the boxes: high quality, affordable, portable, and actually good-looking. So I built one.
"FjØRD was born from that mission — to make premium cold water therapy accessible without compromise."
Today, FjØRD is helping people across the country unlock better recovery, deeper focus, and more intentional routines — one cold plunge at a time.
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We use our FjØRD Cold Plunge in our wellness center for an additional healing modality. Our clients are loving it and continue coming back for more! We hear all the time that their inflammation feels less, their moods have improved and overall energy has increased big time since cold plunging!
— Canary C.Verified Client
The FjØRD Lux has been an instant hit for both me and the entire family. It’s incredible to wake up and immediately plunge, which is so beneficial for both mental and physical health.
— Jay
Great looking product! The chiller has a nice aesthetic design which stood out to me. Will have to use throughout the entire year as a personal challenge.
— Caleb T.Verified Client
FjØRD Cold Plunge truly impresses with its commitment to producing American-made, high-quality products. Their products are synonymous with reliability, boasting minimal maintenance requirements which make them an excellent choice for busy individuals.
— Dr. M
Having a FjØRD Cold Plunge has truly elevated my recovery and mindset. As a runner and hybrid athlete, the cold plunge has been transformative, not only in accelerating my physical recovery but also in deepening my meditation practice.
— Taylor
As an ultra-runner, I punish my body with long training runs and races. Having convenient access to my cold plunge has been key for my recovery, keeping my legs fresh and ready for the next run.
— Brent
When I purchased my FjØRD Cold Plunge, I was looking for a convenient solution that aligned with my mobile lifestyle and preference for a reliable product that would minimize the maintenance issues I often hear about with at-home cold plunges.
— Annalee
I first discovered the FjØRD Cold Plunge at a friend's house and instantly became hooked. I had to buy one myself. I use it every morning before I start my day.
— Alex
An invigorating experience. FjØRD Cold Plunge delivers an instant Refreshment for your Mind and Body. I suffer from chronic fatigue and neck/back pain, and this product provided immediate relief.
— Sophia T. CHow
Got Questions? We've Got You.
FAQs
Whether you're new to cold plunging or dialing in your recovery game, we’re here to make it simple.
What are the benefits of using a cold plunge like FjØRD?
Cold water immersion offers numerous health advantages, including accelerated muscle recovery, reduced inflammation, improved circulation, enhanced mental clarity, and better sleep quality.
Regular use can also boost mood and resilience by stimulating dopamine release and activating the parasympathetic nervous system.
How do I set up my FjØRD Cold Plunge at home?
FjØRD tubs feature a plug-and-plunge design with no permanent installation required.
Simply setup the tub, attach the hoses, connect the chiller to a standard 110–120V outlet, fill it with water, and you're ready to experience cold therapy.
Total setup time is only 20-30 minutes. Suitable for both indoor and outdoor use.
What’s the difference between FjØRD Sport and FjØRD Lux models?
The FjØRD Sport is a high-performance, inflatable cold plunge tub crafted with advanced drop-stitch technology for durability and insulation, ideal for home or travel.
The FjØRD Lux offers a more luxurious aesthetic with a stylish acrylic tub design, paired with the same powerful American-made chiller equipment.
How cold can the water get, and how long does it take to reach that temperature?
FjØRD's powerful chiller systems can cool water down to approximately 36°F (2°C), depending on ambient conditions.
The time required to reach this temperature varies based on starting water temperature and environmental factors; the chiller cools the water approx 7 degrees per hour.
What is the warranty on FjØRD Cold Plunge tubs?
FjØRD Cold Plunge offers a 1-year warranty covering most defects in materials or workmanship from the date of purchase.
This warranty ensures a high-quality and reliable cold plunge experience. We also offer extended warranties available at time of purchase.
How do I maintain and clean my FjØRD Cold Plunge?
Regular maintenance includes checking and cleaning the pre-filter, and changing the primary filter every 6-8 weeks.
It's recommended to change the water every 3–5 months for residential use and monthly for commercial use.
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